July 28, 2025

Great communicators are often not the loudest in the room. As expert communications and PR specialists we understand the art of succinct messaging but also the art of speaking clearly and candidly.  

We communicate daily to varied audiences, which could range from small, intimate groups to speaking at larger industry events. And in these spaces, small talk can be your hidden talent.

Despite its importance, small talk can feel awkward or unnecessary for many professionals, especially those in client-facing roles in financial services. The casual banter before a meeting, the pleasantries at networking events…even the standard "How was your weekend?" across the office - these interactions can seem like filler. For some, they feel shallow or a distraction from real business. But done well, small talk builds rapport, lowers social barriers and helps create trust, which is vital in our profession. It’s a skill worth developing.

Improving your small talk starts not with what you say, but with choosing the right moment. Reading body language is crucial. Before approaching someone, observe for a few seconds. If someone is standing alone and glancing around or casually on their phone, they may be open to conversation. If they're deep in a call, clearly mid-discussion, or fumbling through a bag, it's best to wait. Small talk works best when there's mutual readiness.

Another helpful tactic is to approach small groups rather than individuals. If you see three or four people introducing themselves, consider joining in. It’s easier to contribute when others are already in the flow of introductions. Groups also offer a lower-pressure setting and often signal to others that they are open to new participants.

Once you are part of a group, steer the conversation toward broad and accessible topics. Common ground is key: travel, food, sports and cultural events often work well. For example, "A lot of my colleagues are headed to Europe this month, do you have any travel plans coming up?" These are low-stakes questions that almost anyone can respond to without much effort.

The goal is to spark engagement, not test knowledge or provoke debate.

It’s also worth remembering that good smalltalk is about asking, not telling. A positive question - like "I’ve heard good things about this place, have you been before?" - is far more effective than a long opinion about your own experiences. Being curious and genuinely interested in others draws people in. Most people prefer to talk a bout themselves, and you create a stronger connection by inviting that.

Finally, learn to exit the conversation smoothly.

A simple, polite close can keep the tone upbeat while hinting at future interest. For example: "I’d better get to my seat before the keynote. Great chatting, I’d love to hear more about your trip to Japan sometime. My sister-in-law is heading there next year." It shows appreciation for the interaction and leaves the door open without feeling forced.

In a profession where trust and relationships are everything, mastering small talk isn’t trivial. It creates a soft landing for deeper conversations, eases social tension and lays the groundwork for connection. Think of it as the warm-up before the real work begins. Like any skill, it improves with intention and use.